Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries

Liou, Dian-Yan

doi: 10.1177/1356766709356137pmid: N/A

Movies or TV programs provide intangible benefits to a local community or country such as image enhancement or an increase in the level of awareness of the host city. The complex combination of local demand, video technology and the Taiwanese people’s highly developed literacy in regard to Japanese popular culture made the in-flow of Japanese television trendy dramas possible. This article explores how contemporary Japanese cultural-economic forces land in Taiwan through the favorable reception of TV dramas and then increase popularity of travel to Japan. By examining Taiwanese acceptance of these dramas, this study discusses not only the ways in which young Taiwanese fans have experienced transnational tourism behavior, but also marketing ideas associated with TV drama-induced tourism.

Mehmetoglu, Mehmet; Hines, Kjell; Graumann, Conny; Greibrokk, Jørund

doi: 10.1177/1356766709356210pmid: N/A

The objective of this study was to segment a general population based on their personal values, and then compare the resulting value-based segments in terms of their tourism behaviour. Subsequently, a representative sample (N = 1000) of the Norwegian population was first, through a cluster analysis, divided into four distinct segments by personal values. These segments were labelled as traditional idealists, modern idealists, traditional materialists, and modern materialists. The four segments were then, through a MANOVA, compared based on tourism behaviour (i.e. a set of push and pull travel motives, and a set of travel activity preferences). The results indicated that the segments statistically differed. For instance, the idealists (both traditional and modern) considered hedonistic travel motives more important than the materialists (both traditional and modern). Theoretical and practical implications are also provided.

McMullan, Rosalind; O'Neill, Martin

doi: 10.1177/1356766709356141pmid: N/A

This article presents an empirical study into the development of a multi-item visitor satisfaction scale. The article reviews existing measures from consumer behaviour and tourism research and highlights an absence in the inclusion of emotional and dissonance related items. A research question is specified and a methodology discussed identifying the stages in the development of this scale. Results support a need for a better understanding of emotion and dissonance within visitor satisfaction measures and consequently in the development of tourism destination marketing strategies.

Hutchinson, Joe; Wang, Youcheng (Raymond); Lai, Fujun

doi: 10.1177/1356766709356203pmid: N/A

This study developed and tested an integrative model to examine the relationships between golf travelers’ information satisfaction, attribute satisfaction, and overall satisfaction related to a golf vacation, and to investigate the impacts of these variables on their behavioral intentions (revisit a destination and word-of-mouth referrals). The model was tested using surveyed data from 309 golf travelers. The results indicated that information satisfaction was an antecedent to three attribute satisfaction variables: golf course and clubhouse amenities, lodging facilities and service, and merchandise and other recreation facilities. Further, two of these three attribute satisfaction variables had a significant impact on overall satisfaction. In addition, overall satisfaction had a significant influence on word-of-mouth referrals and intention to revisit the destination. Finally, word of mouth to a great extent determined travelers’ intentions to revisit the destination. Discussion and implications are provided based on the research results.

O'Connor, Noëlle; Flanagan, Sheila; Gilbert, David

doi: 10.1177/1356766709356611pmid: N/A

The primary focus of this article is to provide a theoretical insight into the relationship between film induced tourism and destination imagery, which in turn can be used to market a tourism destination. In order to achieve this, strategic conversations were carried out with the key stakeholders behind the development of the Yorkshire (UK) brand. Yorkshire will be used as the lens through which the film induced tourism phenomenon will be observed as it is the film location for many popular English television series. In addition, this article draws upon the literature background and the theoretical context of the film induced tourism phenomenon in relation to destination imagery. The issues which emerged from these and the literature review highlighted many implications for the future development of these locations such as the use of destination imagery in the promotion of a film location.

Cave, Peter

doi: 10.1177/1356766709356150pmid: N/A