%0 Journal Article
%T Effects of Context and Part-Category Cues on Recall of Competing Brands
%A Alba, Joseph W.
%A Chattopadhyay, Amitava
%J Journal of Marketing Research
%V 22
%N 3
%P 340-349
%@ 0022-2437
%D 1985-08-01
%I SAGE Publications
%~ DeepDyve