%0 Journal Article
%T A Model for Predicting Advertising Expenditures: An Inter-Industry Comparison
%A Swerdlow, Robert A.
%A Blessios, Vassilis I.
%J International Journal of Advertising
%V 12
%N 2
%P 143-153
%@ 1759-3948
%D 1993-01-01
%I Routledge
%~ DeepDyve