%0 Journal Article
%T Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride
%A Bellezza, Silvia
%A Keinan, Anat
%J Journal of Consumer Research
%V 41
%N 2
%P 397-417
%@ 0093-5301
%D 2014-08-01
%I University of Chicago Press
%~ DeepDyve