%0 Journal Article
%T The personal selling process: A critical review and model
%A Spiro, Rosann L.
%A Perreault, William D.
%A Reynolds, Fred D.
%A ,
%J Industrial Marketing Management
%V 5
%N 6
%P 351-363
%@ 0019-8501
%D 1976-12-01
%I Elsevier BV
%~ DeepDyve