%0 Journal Article
%T The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion
%A Timmerman, Ed
%A Reid, Brad
%J Journal of Macromarketing
%V 4
%N 2
%P 40-48
%@ 0276-1467
%D 1984-12-01
%I Sage Publications
%~ DeepDyve