%0 Journal Article
%T How Valid Are Product Descriptions and Protocols in Choice Experiments?
%A Smead, Raymond, J.
%A Wilcox, James, B.
%A Wilkes, Robert, E.
%J Journal of Consumer Research
%V 8
%N 1
%P 37-42
%@ 0093-5301
%D 1981-06-01
%I University of Chicago Press
%~ DeepDyve