%0 Journal Article
%T Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
%A Woodside, Arch G.
%J Psychology & Marketing
%V 27
%N 6
%P 531-540
%@ 0742-6046
%D 2010-06-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve