%0 Journal Article %T Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation %A Gordon, Ross %A Ciorciari, Joseph %A van Laer, Tom %J European Journal of Marketing %V 52 %N 1/2 %P 92-117 %@ 0309-0566 %D 2018-02-20 %I Emerald Group Publishing Limited %~ DeepDyve