%0 Journal Article %T Who are the multichannel shoppers and how can retailers use them? Evidence from the French apparel industry %A Jo, Wooyong %A Kim, Jikyung (Jeanne) %A Choi, Jeonghye %J Asia Pacific Journal of Marketing and Logistics %V 33 %N 1 %P 250-274 %@ 1355-5855 %D 2020-04-04 %I Emerald Group Publishing Limited %~ DeepDyve