%0 Journal Article
%T Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
%A Sorescu, Alina B.
%A Chandy, Rajesh K.
%A Prabhu, Jaideep C.
%J Journal of Marketing
%V 67
%N 4
%P 82-102
%@ 0022-2429
%D 2003-10-01
%I SAGE Publications
%~ DeepDyve