%0 Journal Article
%T Brand Loyalty: Measurement and Management
%A Berkowitz, Eric N.
%A Jacoby, Jacob
%A Chestnut, Robert
%A ,
%J Journal of Marketing Research
%V 15
%N 4
%P 659
%@ 0022-2437
%D 1978-11-01
%I JSTOR
%~ DeepDyve