%0 Journal Article
%T Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
%A Golder, Peter N.
%A Tellis, Gerard J.
%J Marketing Science
%V 23
%N 2
%P 207-218
%@ 0732-2399
%D 2004-05-21
%I Edinburgh University Press
%~ DeepDyve