%0 Journal Article
%T Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing
%A Parment, Anders
%A ,
%J Journal of Retailing and Consumer Services
%V 20
%N 2
%P 189-199
%@ 0969-6989
%D 2013-03-01
%I Elsevier BV
%~ DeepDyve