%0 Journal Article %T A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion %A Teeny, Jacob D. %A Siev, Joseph J. %A BriƱol, Pablo %A Petty, Richard E. %A Lee, Angela %J Journal of Consumer Psychology %V 31 %N 2 %P 382-414 %@ 1057-7408 %D 2021-04-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve