%0 Journal Article
%T Understanding Attitudes Toward and Behaviors in Response to Product Placement
%A de Gregorio, Federico
%A Sung, Yongjun
%A ,
%J Journal of Advertising
%V 39
%N 1
%P 83-96
%@ 0091-3367
%D 2010-04-01
%I Informa UK Limited
%~ DeepDyve