%0 Journal Article
%T Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
%A Kardes, Frank R.
%J Journal of Consumer Research
%V 15
%N 2
%P 225-233
%@ 0093-5301
%D 1988-09-01
%I University of Chicago Press
%~ DeepDyve