%0 Journal Article
%T The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
%A Li, Tiger
%A Calantone, Roger J.
%J Journal of Marketing
%V 62
%N 4
%P 13-29
%@ 0022-2429
%D 1998-10-01
%I SAGE Publications
%~ DeepDyve