%0 Journal Article
%T What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion
%A Walsh, Gianfranco
%A Gwinner, Kevin P.
%A Swanson, Scott R.
%J Journal of Consumer Marketing
%V 21
%N 2
%P 109-122
%@ 0736-3761
%D 2004-03-01
%I Emerald Group Publishing Limited
%~ DeepDyve