%0 Journal Article
%T Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
%A Bhattacharya, C.B.
%A Sen, Sankar
%J Journal of Marketing
%V 67
%N 2
%P 76-88
%@ 0022-2429
%D 2003-04-01
%I SAGE Publications
%~ DeepDyve