%0 Journal Article
%T “May Your Life Be Marvelous:” English Language Labelling and the Semiotics of Japanese Promotion
%A Sherry, John, F.
%A Camargo, Eduardo, G.
%J Journal of Consumer Research
%V 14
%N 2
%P 174-188
%@ 0093-5301
%D 1987-09-01
%I University of Chicago Press
%~ DeepDyve