%0 Journal Article
%T Emotional Trade-Off Difficulty and Choice
%A Luce, Mary Frances
%A Payne, John W.
%A Bettman, James R.
%J Journal of Marketing Research
%V 36
%N 2
%P 143-159
%@ 0022-2437
%D 1999-05-01
%I SAGE Publications
%~ DeepDyve