%0 Journal Article
%T Rethinking the TAM model: time to consider fun
%A Chtourou, SaberMohamed
%A Souiden, Nizar
%J Journal of Consumer Marketing
%V 27
%N 4
%P 336-344
%@ 0736-3761
%D 2010-06-29
%I Emerald Group Publishing Limited
%~ DeepDyve