%0 Journal Article
%T IMC, brand communications, and corporate cultures Client/advertising agency co‐ordination and cohesion
%A Eagle, Lynne
%A Kitchen, J.Philip
%J European Journal of Marketing
%V 34
%N 5/6
%P 667-686
%@ 0309-0566
%D 2000-06-01
%I MCB UP Ltd
%~ DeepDyve