%0 Journal Article
%T Underpredicting Learning after Initial Experience with a Product
%A Billeter, Darron
%A Kalra, Ajay
%A Loewenstein, George
%J Journal of Consumer Research
%V 37
%N 5
%P 723-736
%@ 0093-5301
%D 2011-02-01
%I University of Chicago Press
%~ DeepDyve