%0 Journal Article
%T Narrative ads: The effect of argument strength and story format
%A Lien, Nai-Hwa
%A Chen, Yi-Ling
%A ,
%J Journal of Business Research
%V 66
%N 4
%P 516-522
%@ 0148-2963
%D 2013-04-01
%I Elsevier BV
%~ DeepDyve