%0 Journal Article
%T Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling
%A Hult, G. Tomas M.
%A Hair, Joseph F.
%A Proksch, Dorian
%A Sarstedt, Marko
%A Pinkwart, Andreas
%A Ringle, Christian M.
%J Journal of International Marketing
%V 26
%N 3
%P 1-21
%@ 1069-031X
%D 2018-09-01
%I SAGE Publications
%~ DeepDyve