%0 Journal Article
%T The Effects of Product Line Rivalry: Focusing on the Issue of Fighting Brands
%A Koh, Dong-Hee
%A ,
%J Journal of Global Academy of Marketing Science
%V 19
%N 4
%P 24-31
%@ 1229-7119
%D 2009-12-01
%I Informa UK Limited
%~ DeepDyve