%0 Journal Article
%T Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit
%A Beatty, Sharon E.
%A Kahle, Lynn R.
%J Journal of the Academy of Marketing Science
%V 16
%N 2
%P 1-10
%@ 0092-0703
%D 1988-06-01
%I Springer-Verlag
%~ DeepDyve