%0 Journal Article
%T Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size
%A Grewal, Dhruv
%A Marmorstein, Howard
%A Sharma, Arun
%J Journal of Consumer Research
%V 23
%N 2
%P 148-155
%@ 0093-5301
%D 1996-09-01
%I University of Chicago Press
%~ DeepDyve