%0 Journal Article
%T Measuring Market Orientation: Generalization and Synthesis
%A Deshpandé, Rohit
%A Farley, John
%J Journal of Market-Focused Management
%V 2
%N 3
%P 213-232
%@ 1382-3019
%D 2004-09-05
%I Kluwer Academic Publishers
%~ DeepDyve