%0 Journal Article
%T The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal
%A Potter, Robert F.
%A LaTour, Michael S.
%A Braun-LaTour, Kathryn A.
%A Reichert, Tom
%A ,
%J Journal of Advertising
%@ 0091-3367
%D 2006-10-01
%I Informa UK Limited
%~ DeepDyve