%0 Journal Article
%T Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand
%A Sallam, Methaq Ahmed Abdulmajid
%A Wahid, Nabsiah Abdul
%A ,
%J International Business Research
%@ 1913-9004
%D 2012-03-27
%I Canadian Center of Science and Education
%~ DeepDyve