%0 Journal Article
%T Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method
%A Hair, Jr., Joe F. 
%A Sarstedt, Marko
%A Matthews, Lucy M
%A Ringle, Christian M
%J European Business Review
%V 28
%N 1
%P 63-76
%@ 0955-534X
%D 2016-01-11
%I Emerald Group Publishing Limited
%~ DeepDyve