%0 Journal Article
%T Using the 7Ps as a generic marketing mix an exploratory survey of UK and European marketing academics
%A Rafiq, Mohammed
%A Ahmed, K.Pervaiz
%J Marketing Intelligence & Planning
%V 13
%N 9
%P 4-15
%@ 0263-4503
%D 1995-10-01
%I MCB UP Ltd
%~ DeepDyve