%0 Journal Article
%T Strategies for Establishing an Effective Persona: an Analysis of Appeals to Ethos in Business Speeches
%A Beason, Larry
%J The Journal of Business Communication (1973)
%V 28
%N 4
%P 326-346
%@ 0021-9436
%D 1991-09-01
%I Sage Publications
%~ DeepDyve