%0 Journal Article %T Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing versus Reinforcement is Contingent on Environmental Consciousness %A Garvey, Aaron M. %A Bolton, Lisa E. %J Journal of Public Policy & Marketing %V 36 %N 2 %P 284-298 %@ 0743-9156 %D 2017-09-01 %I SAGE Publications %~ DeepDyve