%0 Journal Article
%T Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets
%A Heide, Jan B.
%A Weiss, Allen M.
%J Journal of Marketing
%V 59
%N 3
%P 30-43
%@ 0022-2429
%D 1995-07-01
%I SAGE Publications
%~ DeepDyve