%0 Journal Article
%T On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)
%A Novak, Thomas, P.
%A MacEvoy,, Bruce
%J Journal of Consumer Research
%V 17
%N 1
%@ 0093-5301
%D 1990-06-01
%I University of Chicago Press
%~ DeepDyve