%0 Journal Article
%T Measuring brand value with scanner data
%A Kamakura, Wagner A.
%A Russell, Gary J.
%A ,
%J International Journal of Research in Marketing
%V 10
%N 1
%P 9-22
%@ 0167-8116
%D 1993-03-01
%I Elsevier BV
%~ DeepDyve