%0 Journal Article
%T A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION
%A Kale, Sudhir H.
%A Sudharshan, D.
%J International Marketing Review
%V 4
%N 2
%P 60-70
%@ 0265-1335
%D 1987-02-01
%I Emerald Group Publishing Limited
%~ DeepDyve