%0 Journal Article %T Customer Behavior Modeling in Revenue Management and Auctions: A Review and New Research Opportunities %A Shen, Zuo‐Jun Max %A Su, Xuanming %J Production and Operations Management %V 16 %N 6 %P 713-728 %@ 1059-1478 %D 2007-11-01 %I SAGE Publications %~ DeepDyve