%0 Journal Article %T Understanding New Product Co-Development Relationships in Technology-Based, Industrial Markets %A Athaide, Gerard A. %A Stump, Rodney L. %A Joshi, Ashwin W. %J Journal of Marketing Theory & Practice %V 11 %N 3 %P 46-58 %@ 1944-7175 %D 2003-07-01 %I Routledge %~ DeepDyve