%0 Journal Article
%T Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
%A Spanjol, Jelena
%A Xiao, Yazhen
%A Welzenbach, Lisa
%A ,
%J Review of Marketing Research, Innovation and Strategy
%P 31-62
%@ 1548-6435
%D 2018-06-12
%I Emerald Publishing Limited
%~ DeepDyve