%0 Journal Article %T Involvement and brand equity: a conceptual model for Muslim tourists %A Shafaei, Fatemeh %A Mohamed, Badaruddin %J International Journal of Culture Tourism and Hospitality Research %V 9 %N 1 %P 54-67 %@ 1750-6182 %D 2015-03-02 %I Emerald Group Publishing Limited %~ DeepDyve