%0 Journal Article
%T Control Combinations in Marketing: Conceptual Framework and Empirical Evidence
%A Jaworski, Bernard J.
%A Stathakopoulos, Vlasis
%A Krishnan, H. Shanker
%J Journal of Marketing
%V 57
%N 1
%P 57-69
%@ 0022-2429
%D 1993-01-01
%I SAGE Publications
%~ DeepDyve