%0 Journal Article
%T A Customer-oriented Approach for Determining Market Structures
%A Srivastava, Rajendra K.
%A Alpert, Mark I.
%A Shocker, Allan D.
%J Journal of Marketing
%V 48
%N 2
%P 32-45
%@ 0022-2429
%D 1984-03-01
%I SAGE Publications
%~ DeepDyve