%0 Journal Article
%T The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback
%A Gedenk, Karen
%A Neslin, Scott A.
%A ,
%J Journal of Retailing
%V 75
%N 4
%P 433-459
%@ 0022-4359
%D 1999-12-01
%I Elsevier BV
%~ DeepDyve