%0 Journal Article
%T Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior
%A Santini, Fernando de Oliveira
%A Vieira, Valter Afonso
%A Sampaio, Claudio Hoffmann
%A Perin, Marcelo Gattermann
%J Journal Of Promotion Management
%V 22
%N 3
%P 425-442
%@ 1540-7594
%D 2016-05-03
%I Routledge
%~ DeepDyve