%0 Journal Article %T Challenging market conventions Supermarket diversification and consumer resistance in children's apparel purchases %A Kervenoael, deRonan %A Canning, Catherine %A Palmer, Mark %A Hallsworth, Alan %J Journal of Fashion Marketing and Management %V 15 %N 4 %P 464-485 %@ 1361-2026 %D 2011-09-20 %I Emerald Group Publishing Limited %~ DeepDyve